Our Companies & Clients
To us, it is about creating long-term partnerships. We pride ourselves on quality over quantity. We stay disciplined when investing and when deciding whether we can deliver on set expectations.
Private Equity & Credit Investments
PROSE is a national hand and foot care brand that delivers transformative and purposeful hand and foot services through its cutting-edge boutique design, world-class and toxin-free products, and personalized approach. In February 2019, betterCap completed investment in the Area Developer for Georgia which owns and oversees boutiques in Georgia.
Zerorez Holdings, LLC (2019)
Zerorez is nationally recognized brand providing services such as carpet cleaning, air duct cleaning, and upholstery cleaning. betterCap served as an advisor to an area developer and franchisee of Zerorez Franchising Systems, Inc on its debt recapitalization.